Interesting post from the Pastafarian creator of the Flying Spagetti Monster about niche marketing as a key to creating a viral effect. Since Bobby Henderson launched his 'pretentious fine art taco' photography collection a few days ago, the site has received thousands of hits and made it onto Boing Boing and the New York Magazine and perhaps most crucially, a few of the top-tier blogs. His post makes really interesting reading on the power of niche to appeal very strongly to a select audience and gain momentum from the few really interested vs. the failure of more broad appeal attempts to capture a wide audience with slight interest.
Bobby Henderson's Blog
Henderob: Fine Art Taco Photography
NxE's Fifty Most Influential Bloggers
