Old article from Wired about Craig of Craigslist. Still brilliant despite being 5 years old.
'Craig Newmark could become a dot-org millionaire. He'd rather help you find a cheap sublet, a cool job, and maybe even a date.
It started as a free email list that tracked art events, job listings, and apartment rentals in San Francisco. Nine years later, craigslist serves 45 cities and has 5 million visitors a month. Now a Web site, it's still mostly free, which may account for the loyalty of craigslisters, who turn to it for everything from finding dates to selling cars and, oh, "lickable boots." Craigslist.org brings in about $7 million a year by charging Bay Area companies for job listings. (This summer it began hitting up New York and Los Angeles employers, too.) But there's a lot of untapped potential - 100,000 new listings a day - and that's making would-be buyers salivate. Wired talked with Newmark about the "Halliburton crime syndicate," his crusade against unscrupulous apartment brokers, and his superhuman ability to resist the pull of filthy lucre.
WIRED: What is craigslist's greatest contribution to society?
NEWMARK: Just by being good guys, we've created a culture of trust and fairness. The site makes it easier for people to get everyday stuff done, like selling things and finding an apartment. Then there's another aspect - it has helped people who have a hard time meeting other people. They're using the site and becoming friends, lovers, and every possible twist on those two situations.
In the late '90s, everyone wanted a piece of craigslist. How many times did you refuse venture capital funding?
Somewhere in the low tens of times. But we needed to stay the course. That's hard to do if someone else owns 51 percent of your shares. On the other hand, I had to take measures to keep myself from going nuts, so in 2000 I hired Jim Buckmaster as CEO, and as a consequence I now own less than 50 percent. It was a good investment.
You've also had a couple dozen buyout offers for craigslist. Aren't you tempted to cash out, move from your foggy neighborhood, and buy an island somewhere?
I admit that when I think of the money one could make from all this, I get a little twinge. But I'm pretty happy with nerd values: Get yourself a comfortable living, then do a little something to change the world.
There must be some little luxury you covet?
Really, the only thing I'm missing in terms of quality of life is a permanent parking space.
I bet Jeff Bezos has a parking space. How would you compare yourself to Amazon's CEO?
Amazon is great. But Jeff decided he wanted to make a business. Craigslist was a happy accident.
What could Bezos learn from craigslist?
I'd like Jeff to listen to customers a little more. I'm a sucker for mystery series, but I still can't get a straightforward list of my favorite stuff. Ninety percent of the function of our site is based on suggestions from users.
Google's touchy-feely corporate mantra is "Don't be evil." What's yours?
Give people a break.
A break from what?
A break from how difficult our lives are. It's like, if you're walking out of your apartment building and somebody is coming the other way with an armful of groceries, you hold the door. It feels good - it's the neighborly thing to do. And our species survives by cooperating.
What poses the major threat to that survival?
Kleptocrats and sociopathic organizations that have the almighty dollar as their only goal.
Are you saying that capitalism is flawed?
We've seen that people in corporations often make moral compromise - what I like to call the Halliburton crime syndicate. They're the epitome of being unfair.
Has anyone made moral compromises that have affected craigslist users?
Apartment brokers in Manhattan.
Now you're talking evil.
They can be very aggressive. We get complaints that they'll list apartments on craigslist as having no fees, then try to extract a fee when people show up. That's a difference of two months' rent.
I've dealt with those folks. They're pretty tough. How do you stand up to them?
I call them. I say this is Craig from craigslist. They say "Oh yeah, and I'm the Easter Bunny."
Then what?
I reason with them. And if that doesn't work, we block their listings.
Does that work?
Well, since we're the most popular listing service there - 800,000 listings a month in the New York metro area - it's effective.
You spend a lot of time on enforcement. Is that why people trust the transactions they make on craigslist as much as those on, say, a cooler-looking site with a fully developed reputation-ranking system?
People can see that when they report a problem to us, we take it seriously. We want life to be fair, even though it's not.
When are you going to run for office?
My focus is on restoring democracy to America. We have to restore the Bill of Rights and the Constitution. That said, I have no interest in running for office. That kind of job sucks.
You're very concerned with upholding ethical standards. What sacred texts shape your worldview?
The songs of Leonard Cohen. John Irving's books.
You're also a cyberpunk buff. How has, say, William Gibson's Neuromancer influenced the way you've run craigslist?
Those books talk about a future that's exciting technologically but darker, where everyday people have less of a voice and are increasingly controlled by big organizations. I figure we can be a counter-example.
At the end of Neuromancer, the hacker cowboy hero gets a huge payday. When's yours?
I'm not in a hurry. Our planning horizon is 200 years, or until the singularity.
Wired Article: Craig of Craigslist: Master of the Nerdiverse