Spot the difference

Ok, here's the first ad:

And the second:

The first is of course John Lewis's latest nostalgia extravaganza. A whopping £6 million pounds spent to garner the eyeballs of the masses and a mighty 300k (ish) views on Youtube.The second an ad that cost the Suffolk Safer Roads team a modest £10k to produce and has so far been watched by a global audience of 6 million people. It also has it's own Facebook fanpage and a growing number of people calling for it to be aired on TV in their respective countries. Interesting times.