Rick-rolling is all well and good, but this was my definite favourite of the April 1st shenanigans. The Flying Penguins skit from the BBC was a lovely idea, and like all good jokes had a decent amount of effort and craft behind it. I've been really impressed with the positioning and differentiation of the iPlayer within the YouTube market: Making the Unmissable Unmissable. Both a good antidote and complement to 'Broadcast Yourself'. And yet of course, the irony is that I need to go to YouTube and rely on a user to broadcast themselves in order to make the unmissable unmissable beyond the iPlayer site.
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