Push and Shout

Apart from sounding a little like a 60's dance craze, Push-and-Shout has been the comms. mantra and M.O. for far too many for far too long (yes I know that this is nothing new of note but tis the month for backward/forward glances). I'm hoping for a year of pull and engage communication strategies; the use of digital/online reputation of a company bears huge bearing on their ability to earn consumer credibility via engagement and enrichment. A recent survey of business reporters also reveals how inextricable the B2B PR of companies is from their social media policy and the digital noise that surrounds them: 80 percent [of business reporters] say they use, or would use, blogs as a primary or secondary source of information for news stories. All this stuff has risen back to the front of my mind as I'm about to start a freelance assignment for the big boys at Lowe-London and Unilever. Planner-sense turned firmly back on ready to enter the beast.