I thought that this was an interesting affiliation for Chevron and The Economist Group. No doubt the kudos Chevron get far outweighs that/if any that The Economist brand receives. Sadly I suspect money may have changed hands for the honour of hallmarking Chevron's marketing rather than a direct attempt to engage with the issue at hand; the spatial and attention-holding limitation of the game itself also points to this. It strikes me as a great shame that this kind of virtual modelling of pertinent global and political issues e.g. the energy crisis isn't part of the Economist brand's online offering. The intellugence between it's covers is sadly not applied to the uses of the vast richness and potential of digital media. This could be a way for The Economist to connect with the intelligent online audience left cold by the paper publication not to mention an interesting opportunity to apply collective intelligence and thinking to world issues.
http://www.willyoujoinus.com/
Power of Collective Intelligence:
BBC.co.uk article: Think Tanks for Gamers
Why I love bees: A Case Study in Collective Intelligence Gaming
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