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This arrived in my inbox this morning via TED. Against the data in McKinsey's report (blog post: Why Did The User Generate The Content?) this seems to tick all the right boxes. Roughly paraphrased, this is what Panagea Day offers those involved: global fame and recognition, a chance to tell your story, share your experiences, be heard. The international showcases for the short films will happen in May 2008. Submitted films can be viewed online. This looks like an interesting way of testing and measuring the global desire and propensity to create content when the prize is recognition not cash.
