Clare Townhill

Always in Beta

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David Armano's latest observations about interactions, digital channels, changing influence, convergence, and consumers. His greatest quality is clarity; this presentation is as much a lesson in the art of simplicity as it is a provider of brain fodder.

Blurring Roles

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Cut to the Pecha Kucha

As someone who has often fallen victim to mind-numbing one-hundred- slide-plus Powerpoint decks, I´m a big fan of anything that brings discipline and distillation to a presentation method too often used as a data dump. The rules of Pecha Kucha ("chatter" in Japanese) are: 20 slides, each lasting no more than 20 seconds. The result: 6 minutes and 40 seconds of exquisitely matched words and images. Guy Kawasaki is required reading when thinking about presentation too. I particularly like his 10/20/30 rule:

"10/20/30 Rule of PowerPoint. It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points."

Guy's rules pertain specifically to new business pitches by venture capitalists; the fact of thinking of length, time and brevity before putting fingers to keys is the crucial element to note.

Pecha Kucha: Get to the PowerPoint in 20 Slides Then Sit the Hell Down

Guy Kawasaki: The 10/20/30 Rule

Guy Kawasaki: How to get a standing ovation

Guy Kawasaki: The Art of The Start Video