Brilliant presentation on the ills of interruption, the blather of futurology evangelism but above all the seductive temptress that is mobile and why it's all a bit shit. Thank you Peter Sells of BBH. Well worth 20 mins of your time.
Welcome to the app. economy. Good piece in the Grauniad yesterday about the financial winners (anyone?) and losers (largely the developers) of applications or, as they've slipped quickly and seamlessly into popular conversation, apps. Here's one of my favourites:
'Then there was an app called I Am Rich designed by satirical German
developer Armin Heinrich. Once downloaded and activated, it displayed a
glowing, red "ruby" on the user's iPhone screen – an enduring testament
to the owner's lack of taste and their excess of wherewithal. Heinrich
wrote in his App Store description: "The red icon on your iPhone or
iPod Touch always reminds you (and others when you show it to them)
that you were able to afford this . . . It's a work of art with no
hidden function at all." Reportedly, eight customers paid $999.99 for I
Am Rich, before Apple decided to withdraw it from the store.'
The religious apps are pretty interesting too: iBlessing, which is
billed as "keeping you kosher via iPhone" and tells you the correct
prayer to recite in Hebrew over a particular dish. The Catholic church has an app called iBreviary, which "allows the
believer to pray simply via an intuitive interface", according to a
communique from the Vatican's Council for Social Communications.
iBreviary, which is free, is updated with prayers each day. There is
also an app that keeps its users updated with the pope's recent
speeches, so if the pope condemns gay social networking apps such as
Grindr, they will probably be the first to know.