The Worldwide Watercooler

"We are watching more TV than at any time in the last five years.

That statistic is usually followed by 'despite the rise of the Internet'. We're in the opposite camp. We believe TV viewing is increasing because of the Internet. The social web turns TV into an event, a shared experience.

And as the social web becomes increasingly central to our lives, these events become more and more important. It becomes the nationwide, and sometimes worldwide water-cooler."

http://2-screen.com/