Clare Townhill

Ok Go

What a great way to start the week. So good that I just don't know where to start.

Brand love beyond reason

Two examples of the triumph of brand over reason: Coke and Apple. Coke: despite the silliness of the over-zealous and now shamed coke-exec regarding the literal and cultural diet-coke-mentos explosion, Coke have always been honest about what they sell. They're not in the business of selling syrupy, fizzy soda; the thing they're selling is dreams. Beautifully iterated here by the latest Coke Happiness Machine on a London campus:

Apple, they may make tech (some would of course argue that they just make gorgeous remote controls for the rest of their eco-system) but what they really market is edible design.Happily reacquainted myself with just how funny and true this is:

One video from a brand: one UGC that generates a backlash of wrath from the Apple-lover. Both indicate the kind of money-can't-buy feeling that most companies would kill for yet fail to attain in their pursuit of the brand and product positioning rather than a generation of emotional feeling and brand belonging.

Digiweb and the power of the whispering digital consumer

 

Most of us are familiar at one time or another at spotting something in someone elses agency that leaves us agog. Here's a prime example spotted in prominent place in one of the very famous ATL agencies. Mystifying, hilarious, tragic. What is the digiweb? Why is the digital consumer whispering? 

Things I like right now

One girl. One bike. 101 wankers encountered whilst riding:

http://101wankers.tumblr.com/

Another fantastic exercise in cultural vampirism by Google in collaboration with The Arcade Fire

http://www.thewildernessdowntown.com/