I've been reading and enjoying Carrie Brownstein's blog "Monitor Mix" for a while now. Here's an excerpt from today's post 'Radio on the TV':
I don't watch a lot television. But I am aware, and have been for at
least a decade, that when I tune in, it's very likely that I'll
discover a band, listen to the premier of a new single, or hear an old
song that I love. This phenomenon is one that I now take for granted.
But when exactly did my television turn into a jukebox?
General consensus is that The OC transformed the musical
television landscape, though that probably had a lot to do with being
in the right place at the right time. As mainstream radio support for
indie bands waned, The OC picked up the torch, becoming a
stand alone albeit surreal context to discover up and coming bands. And
while other shows had merely played a few seconds of a song to bolster
or foment emotion in a scene, The OC acted in a more
curatorial and intentional fashion. The music was part of the
characters' lives, which further cemented the identification that the
audience felt with the show. The OC gave boosts to bands like
Phantom Planet, Modest Mouse, and Sufjan Stevens, releasing CD "mixes"
in the style of CMJ music samplers instead of soundtracks.
But let's be honest. Most of us didn't watch The OC, and if
we did, we certainly wouldn't credit them with anything more than
having a shrewd and perspicacious music supervisor. Additionally, they
weren't first in marrying the two mediums. But who was and who was
actually good at it?
The rest