Every minute, 10 hours of video is uploaded to YouTube. While that figure is a source of pride for the Google-owned video-sharing site, for marketers and amateur video creators attempting to get their video found, it's downright daunting.
That's why a cottage industry has cropped up around optimizing and analyzing online video and, increasingly, that industry includes YouTube itself. The company has introduced a suite of tools called Insight that provides more clues into how people find videos and what they do once they find them.
This week, the company will launch a new feature called HotSpots that allows video creators to monitor how viewings rise and fall within a video.
For those of you without a calculator at hand that's 14,400 hours of video a day. A useful stat to offer to clients who still believe that a digital strategy is putting a TV ad onto YouTube.