Five happy minutes in an otherwise dreary morning. This caught my on on the homepage of Technorati, the video intrigued me (a rarer and rarer thing these days). Throwing caution to the wind I clicked and happily landed here at nomoreabandonnedcarts.com the home of Fillibert Liberty, Cart Whisperer and crusader to end the phenomenon of the shopping cart deserted midtransaction. I like this, a lot. I've definitely been known to hit and run on occasion. Making the online cart analogous to a real trolley filled with goods that you just walk away from (and implicitly the effect on the trader) is a very clever bit of thinking. It goes to the heart of consumer concerns over the safety of their finances and downright fatigue of entering, and re-entering personal details, inventing usernames and passwords, billing addresses, delivery addresses and then worrying about who exactly gets to see them. The site's 'sponsor' is Verisign. This article from NewScientist about Web 3.0 is a good complementary read.